WP8 - Communication, Dissemination & Exploitation
Objectives
The issue of disseminating the project outputs and results, and campaigning with a call for action, has a very high priority within the project and has been developed into a separate work package 8. Efficient communication, both internal (among thePPs and with the associated partners) and external, with the target groups(TGs) and relevantstakeholders, is essential to the project’s correct functioning and achievement of its general (and communication) objectives as outlined in the work plan.
Two main objectives are pursued with work package 8:
- creating a broad public awareness of the goals of the EU and the project (public relation)
- dissemination of the project outcomes in the sense of the broadest possible use in the professional scene (dissemination).
At the end of the project, not only must the project objectives be achieved and the planned products developed, but they must also be known to a broad general public as well as to the relevant experts and stakeholders, and they must also have found a practical application with the political decision-makers.
Therefore, especially in the third year of the project, we have developed a variety of activities to ensure a high penetration of the relevant stakeholders.
Specific goals:
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Implement a Comprehensive Communication Strategy:Utilize each partner's existing communication channels (homepage, social media, newsletters, etc.) and create dedicated project channels (website, social media accounts, YouTube) to maximize outreach. -
Engage Partners in Active Communication Participation:Ensure all project partners actively contribute to communication and dissemination efforts, including creating and distributing PR tools (flyers, banners, posters) in both English and local languages.
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Leverage Social Media Reach:Use earned reach through cross-sharing by network members and influencers, with additional use of paid reach via A/B testing and social media advertising to optimize audience engagement and click rates.
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Centralized Public Relations Management:Assign EEBG to handle centralized public relations, relieving partners of media production responsibilities, while ensuring high-level information transfer to target groups, allowing partners to focus on content development.
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Monitor and Expand Stakeholder Involvement:Regularly monitor and engage current and new stakeholders during physical meetings and national outreach activities, ensuring targeted dissemination to specific groups, institutions, and networks across Europe.
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Launch and Promotion of the Master Program:Officially launch the Master Program in Cultural Diplomacy, advertise for recruitment, and conduct an admission session, ensuring alignment with the broader project outcomes.