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Roundtable: Information in the Age of Social Networks – The Place of Influencers

Bucharest - Romania
Lead: HAW Hamburg

Work Package 6

17. September 2024

Event Partners

HOCHSCHULE FUR ANGEWANDTE WISSENSCHAFTEN HAMBURG - HAW

GOETHE-INSTITUT EV - GI

problems to be addressed

  • The influence of social network influencers on public opinion through personal and engaging content.

  • The role of journalists in providing balanced and verified information, and the tensions that arise between influencers and journalists.

  • Exploring potential collaboration between influencers and journalists while acknowledging their different approaches.

Target groups

  • Journalists

  • Social media influencers

  • Academics and students of communication and media studies

The Questions for this event

  • How do influencers shape public opinion in the age of social networks?

  • What are the differences between the working methods of influencers and journalists?

  • What are the potential modalities for collaboration between these two fields?

presenters - speakers - artists -actors

Prof. Dr. Hanna Klimpe

NARDIV Lead for Work Package 6 Cultural Policy Dialogue and Hybrid Community Building in Social Media

Professor for Social Media (Hochschule fur angewandte wissenschaften hamburg)

Camelia Cușnir

University of Bucharest

Cristina Dobreanu

RFI Romania

Joachim Umlauf (Moderator)

NARDIV Team Member in Work Package 5 Shaping Perceptions by Cultural Diplomacy as Soft Power

Director (Goethe-Institut e.V.)

The Answers from this event

Distinct working methods of influencers and journalists

The roundtable presented the distinct working methods of influencers and journalists and highlighted the overlap and conflicts between their roles.

Potential for collaboration between spheres of journalism and influencer

Discussions included potential ways for collaboration between these two spheres to promote more balanced and engaging content.